Doug Armbruster  

"According to Merriam-Webster's Collegiate Dictionary, "integrity means a "firm adherence to a code of especially moral or artistic values." This means that operating with integrity is sometimes a higher standard than operating within the confines of the law. "Incorruptibility" is the word offered as a synonym. Integrity is more than a word written on a wall with all the other "company values"; it is the reason we trust one another - the "bedrock" of trust..."

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- Simon Sinek -

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Leaders Eat Last: Why Some Teams Pull Together and Others Don't (p.150)